Our eBook discussed the importance for Freelance Virtual Assistants to niche down while offering a level of specialized expertise to potential clients. We mentioned different forms of copy: blog, content, and SEO writing, for example. Let’s see how we can succeed in these different niches.
Why Writing is A Good Niche
All Virtual Assistants do some form of writing. Their writing powers virtually every industry and mobilizes branding promotion, marketing, and advertisement. It’s never going out of style. This week’s blog will discuss how VA’s can use Social Media Management, Email Marketing, Content, and Copywriting to define their careers.
Social Media Management
The most vital aspect every Social Media Manager must possess is creativity and a close eye for detail. As a Manager, you are responsible for audience engagement and the growth of an online community. A great Social Media Manager develops strategies are always in the loop with trends while balancing content creation, graphic design, and copywriting. You need to utilize the best hashtags for the targeted audience and company to be successful.
To note, Social Media Managers should thoroughly know the business sector and be capable of handling market research and analysis. Depending on the size of the company or business you’re working for, you might be responsible for managing a budget. You are responsible for defining a companies voice and audience. It’s tough, but it can be an exhilarating career path for the right person up for the challenge.
Copywriting
Virtual Assistant Copywriters should produce clean, error-free copy for websites, ads, and catalogs whilst being compelling and concise for the reader. Though SEO is a specialized skill in itself, Copywriters employ these techniques in their writing. Writing copy must be informed and include a CTA or Call to Action. Always keep in mind who your audience is and how they can benefit from your writing. Copywriters take the lead in creative direction and write convincing prose for websites.
As a Copywriter, you must fully understand the Company’s branding and voice. A distinct branding voice should come across to your readers and audience. Those who write copy invoke emotion through deliberate word choice and the art of persuasion.
Content Writing
Content and Copywriters share some similarities, but we want to highlight the differences. Content Writers produce content in the form of blogs, articles, guides, and updating areas for a business as needed. Content Writers adapt to a company and business aesthetic and voice even more so. As a Copywriter, you’re responsible for crafting engaging storytelling that breathes life and excitement into a business.
They’re various types of content writing available as well! Such as:
Academic
Article
Business
Website Content
Technical
Email Marketing
If you’re someone who prefers a more direct approach to communicating, Email Marketing could be what you’re looking for! An Email Marketer builds lists and relationships through email writing and newsletters. They keep track and follow up on multiple email campaign results.
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