1. Manage coaching session recordings
As an online coach you’re probably using something like Zoom for one-to-one and/or group coaching sessions. A regular task for me is to download the recordings, upload to a video platform, password protect, embed on the client’s website and share with the participants. It’s not rocket science, but it does take time – time that you could be using to coach more clients, or develop content.

 

2. Create and publish blog posts
This can be done a few different ways: sometimes the client gives me a draft to proof and edit; sometimes they’ll send me a video or audio recording, or I might be given a title and a few bullet points and asked to develop a post from there. Handing this task over frees up a lot of time – and it’s not just the writing, editing and proofing. Sourcing stock images or creating customised featured images, and then getting the blog post published on WordPress, with the right page-level SEO and social media sharing options, all eats up time that you could be using for something only you can do.

 

3. Manage your email list
Whether you’re just getting started with Mailchimp, upgraded to Ontraport or Infusionsoft or using one of the many platforms in between, if you’re building and managing a large contact list it’s always handy to have some support with tagging, automations, segmented lists and GDPR compliance.

 

4. Repurpose and schedule content
In an ideal world, you make it once and your VA edits it, gets it captioned and transcribed, and then repurposes it as audio, blog, newsletter and social media posts. And once all that’s done, shares the key content to social media and then loads it up in your scheduler as evergreen content that will continue to work for you in the future. So you’ve spent maybe 20-30 minutes of your time doing the bit that only you can do – and the rest gets taken care of for you.

 

5. Create landing pages for your products and events
You have a website, but when you’ve got a new product, a special price for your membership site, or a live event coming up you’re going to want a separate landing page (either on your site or on a dedicated platform such as Leadpages) to capture interest and makes sales. And you’re going to need it to integrate with your CRM or email marketing platform, so those sales and email addresses are recorded. Check.

 

6. Build automations
Following on from number 5, this is one of my favourite tasks to geek out on. All email marketing platforms allow you to create automations (of varying degrees of complexity) and some of them can do some extremely clever things indeed. I get a huge amount of satisfaction from building an automation that will deliver emails, add tags, grant access to different areas of a membership site and send contacts down different paths depending on certain criteria. And setting this up means that everything runs smoothly in the background for multiple opt-ins, clients and transactions, while the work only needs to be done once.

 

7. Design lead magnets
It’s pretty standard to offer an attractive freebie that solves a problem, in order to get people to sign up to your mailing list and move them towards being a paying customer. Chances are you’ll want to write these yourself, but you probably don’t want to be spending your time designing them, or figuring out how to get your website to play ball and actually deliver the things.

 

8. Keep your website secure and updated
I happen to have trained in web design, but lots of good VAs know WordPress and will be able to do things like update your plugins, maintain site security and edit page content. As well as creating blog posts, I often build additional web pages for clients, source new plugins and upload content for downloads. I also build WordPress websites from scratch. 

 

9. Set up your evergreen webinars
Want to set up an evergreen webinar as a lead magnet to attract new clients to your courses? Get your VA to set this up for you and integrate with your email marketing platform to deliver pre- and post-webinar emails, set the countdown timer, manage tagging and track actions and stats. So all you have to do is focus on creating an engaging presentation and video.

 

10. Build and manage your membership site and online programmes
Whether you’re using a platform (such as Kajabi, Teachable or Thinkific) or your membership site is embedded in your WordPress website and you’re using an LMS plugin such as AccessAlly to integrate it with your email marketing platform, having someone on hand who understands the techie stuff and can make it all ‘go’ is invaluable.

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It’s also helpful to have someone to help you with transforming your raw content into branded, visually engaging videos, PDFs and downloads – including editing the videos and audios –  and getting the whole thing organised into a user-friendly layout. 

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