Ask any business coach, they’ll tell you the number one thing they’d like more of is clients! 💸
Building a strong clientele is one of the biggest challenges coaches face. The coaching business is becoming increasingly crowded. With so many choices to choose from and with everyone positioning themselves as an expert, how can YOU stand out from the pack?
👉🏽 Keep your ear to the ground. What are others doing in your niche? Where’s there a gap? Can you fill it? The more detailed the answers the better.
Build Your Client Persona
When looking for clients, it’s key to know WHO your ideal audience is. The saying goes if you talk to everyone, you’re talking to no one. You can break down your client avatar into six main groups:
Demographic: This includes their age, gender, location, education, income and occupation.
Psychographic: What are their values, beliefs, attitudes and interests?
Behavior: What are your clients' buying habits, preferences and decision-making process?
Pain points: Include their specific challenges and frustrations related to your business’ services.
Goals: What are your buyers aspirations and motivation for wanting to hire a coach?
Communication preferences: Where are they? Does your client use email, social media, or phone?
The more detailed you can be, the better.
Build Your Testimonials
Say you already have a few clients under your belt. It’s a good idea to start collecting testimonials from current and past clients.
Testimonials can help with:
Establishing credibility: A satisfied clientele demonstrates how you’re an expert in your field.
Demonstrating results: Testimonials showcase results clients have achieved through your coaching, which will motivate others to invest in your services.
Providing reassurance: For longtime lurkers, testimonials can be that gentle push to inquire more about your services.
Attracts new clients: By posting testimonials of satisfied clients you're potentially building your current client base through testimonial marketing.
👉🏽 Overall, testimonials are an effective tool for business coaches to build credibility, attract new clients, and demonstrate your value of coaching to potential clients.
Turn Followers into Customers
Say you have a decent size follower count and you’d like to tap into that to pull out any potential clients. How do you do so without coming off as spammy and annoying to your followers?
Aside from using client testimonials, there’s so many other ways to turn followers into paying customers. 🤑
Create valuable content: Your content MUST resonate with your audience. You can use a mix of educational, inspirational, and entertaining content to target pain points and explain how you solve their problems.
Engage with your audience: Don’t post and ghost! Respond to their comments, messages, and mentions. Like their posts. Build a relationship by asking questions, offering advice, and showing interest in their interests!
Offer exclusive promotions: Share the love! Offer exclusives, discounts, and giveaways to your social media followers. This incentives them to make a purchase and helps you build brand loyalty.
Create a sense of urgency: Use scarcity tactics to encourage followers to take action. Create limited-time offers and special deals only available for your followers.
Personalize messaging: Your analytics are a powerful resource. Use them to personalize content and make each of your followers feel as if you’re talking to them directly.
Tap into influencers: Use influencers in your industry to promote your coaching services. Their endorsement can lead to an increase in sales and revenue.
What are your thoughts? How do you plan to expand your clientele? 👀
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