The Top 7 Email Marketing Tips

Email marketing is still the MOST effective way to find customers and clients for your small business. It’s also COST effective too especially when compared to other forms of marketing.

The key is to target your specific audience with your email marketing. With email marketing, you can target specific groups of people based on their interests, behaviors, and preferences, which can increase the effectiveness of your message.

Another important aspect of email marketing is it allows you to stay in touch with your customers and build a relationship with them over time. By providing valuable content and engaging with your audience, you can increase loyalty and encourage repeat business. Who doesn’t want that!?

By consistently delivering high-quality content to your subscribers inbox, you can increase awareness of your brand and establish yourself as a thought leader in your industry.

And lastly, one of the BIGGEST benefits of email marketing is you can track how many subscribers opened and clicked your email as well as conversions. Having this information can help you optimize your campaigns and improve your results over time.

So… what are our tips for writing successful copy that sells?

Start with compelling subject lines

Your subject line is what pulls the reader in. If possible, stir emotion with your subject line. Grab the reader's attention and entice the recipient to further investigate your email.

Segment your email list

Group your email subscribers based on their interests, behaviors, and preferences to deliver more targeted content.Remember, if you’re a service-based business, not EVERYONE is interested in the same thing. Make sure your email list(s) reflects that.

Provide valuable content

Make sure your email content provides value to your subscribers, such as exclusive discounts, useful tips, or interesting industry news.

Make sure your emails are optimized for mobile devices

It’s important. Why? Most people check their email on their mobile devices, so make sure your email design is mobile-friendly.

Include a clear Call to Action (CTA) at the end of every email

Your CTA should be clear, concise, and easy to follow, and should encourage the recipient to take action. So this may take a bit of time on your end. What steps do you want your reader to take once they’ve read your copy? Not having a strong CTA will be a missed opportunity for you to possibly “close the deal” with your readers. So put extra thought into this part.

Test and optimize

Experiment with different email designs, subject lines, and CTAs to see what works best for your audience, and make adjustments accordingly. Also - make sure your template, colors, and writing style reflect your overall brand message and voice.

Avoid Spam-Trigger Words

Avoid using spammy words or phrases, such as "free," "act now," or "limited time offer," as they can trigger spam filters and reduce deliverability.

Summary

Having a strong email marketing strategy can:

1. Increase sales

2. Improve customer/client retention

3. Build brand awareness

Email marketing allows you to personalize your messages and offers based on the recipient's interests, behaviors, and preferences, which can increase engagement and conversions.So take advantage of this when designing email campaigns.