AI generated content, like ChatGPT and JasperAI, has caused quite a storm. These tools not only generate content but create it too. But will AI replace professionals like social media management? And how can businesses use AI to grow their social media? Is there any serious benefit to using AI?
First, what exactly is AI generated content?
What AI Can Do and Will it Replace Social Media Managers?
AI can generate content such as:
Text
Images
Audio
Video
It can also be used for writing news articles, product descriptions, social media posts, marketing and advertising. Because of its diverse capabilities, it can cut down on costs and save time.
AI can also create reports and schedule content for social media, something that is typically done by a social media manager. Even with that, AI is vastly limited in other aspects like replying to comments, building trust and a human-to-human connection with an audience.
For many brands and businesses, this is a key part in their marketing strategy. Although these new AI tools can be quite helpful, they lack the nuance, creativity and emotional intelligence of a human. Not to mention that these apps aren’t fashioned in your brand voice.
So take a sigh of relief, social media managers, AI isn’t replacing you any time soon!
How Social Media Managers Can Use AI.
How AI is used in social media curation plays an important part of reach and engagement. According to this article, these tools can be used to:
Discover trending content
What you should post and how often
We know that AI isn’t replacing humans in the social media marketing sphere, but that doesn’t mean you shouldn’t embrace it. Trends indicate that AI is going to explode in 2023. So, it’s better to work with it instead of against it.
As these tools adapt and change over time - similar to changing algorithms on social media platforms, social media managers can offer this as an extension of their services. It will be up to them to ride the wave for their clients’ accounts.
How Business Owners can Leverage AI for Social Media.
Now let’s discuss how business owners can get the most out of these tools!
When used alongside a social media manager, AI can grow your online presence by:
Content creation
Scheduling
Targeted Advertising
Content analysis
AI is only the latest, and shiniest tool at your disposal. This doesn’t guarantee that content will be free of errors or engaging. The expression “Content is King” still reigns true. If content isn’t tailored to your brand’s voice, engaging, informative, or entertaining you’re missing out on an effective strategy.
Think of AI as a member of your team, not a replacement for an actual human with expertise and creativity. AI just helps speed up the process and get you to reach your goals that much quicker.
Should Business Owners Use AI for Social Media?
Should you use AI for your socials? Well, that’s up to you. There’s really no wrong or right answer here. Using AI has both benefits and drawbacks. To recap, let’s go over those:
The Benefits:
Increased efficiency: AI automats certain tasks (like scheduling) freeing up time.
Laser-focused insights: Quickly get analyzed data that can equip you with making the best decisions.
Targeted advertising: Reach your target demographic with precision and the right messaging.
The Drawbacks
No creativity: AI-generated content simply doesn’t have that human touch. If you value creativity, AI may not be for you.
No flexibility: AI doesn't have the ability to pick up on humor and irony which can make it ineffective depending on your marketing strategy.
Too dependent on data: AI tools are only as good as the information they can access. So don’t expect these tools to pick up trends.
So, while AI can be a wonderful tool for both social media managers and business owners alike = it has its limitations. But with the right professional, they can blend AI generated content with a human touch.
What’s your opinion on AI? Do you think it has a place as part of a social media management tool? Comment your thoughts below!
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